Simplicity in design also drives impact

Many brands changed their visual identities in the pandemic and aimed to communicate with consumers through refreshed logos and designs which drew attention to the importance of design. Eularie Saldanha caught up with Geet Nazir, managing partner, Conran Design Group India, who took us through the company’s launch in India, her mandate at the company so far, the role of design and how brands communicate using it...

by WhatPackaging? Team