Scholastic India's Neeraj Jain: Building a reading culture for kids

Publishers need to bring parents into the fold with an outreach programme. Once the community is on board and understands what works and how they could help ‘Raising Readers’, we would see a shift, says Neeraj Jain, managing director at Scholastic India, in conversation with Dibyajyoti Sarma

by Dibyajyoti Sarma