Print advertising repositions for AI

India’s print advertising industry is undergoing a critical phase of reinvention as the broader advertising ecosystem accelerates toward digital, commerce, and intelligence-driven media. According to the This Year Next Year (TYNY) 2026 outlook by WPP Media, India’s overall advertising market is projected to grow by 9.7% in 2026, reaching over INR 2 lakh crore, even as traditional channels face structural shifts

by Divya Subramaniam