Gaurav Jalan: Ways to win online buyers with digitised packaging

Digital experience becomes critical when buyers do not have the opportunity to select a product from the shelf and interact with it. The newcomers to eShopping will be routine shoppers post normalisation while share-shifting to eCommerce would remain at an elevated level. Given the market dynamics, it becomes crucial for marketers to win and engage online buyers. Gaurav Jalan, founder of Packman Packaging tells WhatPackaging? how digitising one’s product through unique codes can make a difference in the buyer’s eCommerce journey

by WhatPackaging? Team