Finat report highlights the pursuit of recyclability

The European label and packaging industry finds itself confronting an acronym as daunting as it is foundational: PPWR. The Packaging and Packaging Waste Regulation, the European Union's latest legislative gambit, is not merely another directive to file away. It is, according to the recent Finat reports and the collective wisdom of their European Label Forum 2025, a 'reality-altering force' poised to redefine the very notion of a product label.

by Prabhat Prakash