Digital print: The silent catalyst of India’s MSME and startup success story — The Noel D'Cunha Sunday Column

Digital printing is quietly reshaping how India’s small businesses brand, scale and compete. In an interaction with PrintWeek during the Labelexpo Europe 2025 in Barcelona, A Appadurai, country manager, Indigo and inkjet business solutions, HP India, explains how packaging is emerging as a decisive growth enabler