AI, data, culture, and the future of advertising at Goafest

Day 2 of Goafest 2026 commenced with a high-impact panel titled ‘AI Washing: The Truth About AI’, presented by Mediakart, in association with The Times of India and Vijas Digital. The session explored the growing discourse around artificial intelligence, questioning the gap between merely adopting AI tools and truly becoming AI-first organisations.

by PrintWeek Team